― My background
Publicist, MBA in Management, and Master's in Digital Business
Dynamic and meticulous professional in digital marketing and ecommerce with over 7 years of experience. A specialist in data analysis, strategic planning, and managing digital campaigns. Expert in optimizing and executing daily operations on ecommerce platforms and marketplaces, driving online sales and boosting brand digital presence. Proven track record in sectors like jewelry, decor, and wellness. Exceptional ability to work independently and as part of a team, coordinate projects, and tackle challenges head-on. Always laser-focused on achieving set goals.
― Skills
📅 Highly organized
💡Resourceful
🔍 Analitical thinking
💼 Result-driven
📊Reporting expert
⏳Thrives under pressure
🙌Collaborative
🤸Troubleshooting
― MEET carolina
I'm totally into creativity in all its forms, from graphic design to fashion and interior design, and more. I'm also really into wellness, especially yoga, meditation, eating healthy, positive psychology, and self-awareness.
In my free time, you'll find me cooking, reading, staying updated on marketing trends, and hanging out in nature with my boyfriend and my dog Fluffi.
― Work experience
Digital Marketing & E-commerce Consultant (Remote)
Holistic Marie Nutrition (www.holisticmarie.com) |
June 2020 – Nov 2021
Responsibilities:
Revamped an Instagram account focused on nutrition coaching into a professional personal brand with a portfolio of highly monetizable and profitable products, including retreats, workshops, ebooks, conferences, and nutrition programs.
Designed and developed a professional website, crafted engaging copy, uploaded content to the WordPress CMS (WooCommerce), and defined the digital branding.
Implemented a data-driven strategy based on wellness industry competitors to elevate the brand to the level of experienced coaches.
Conducted keyword research to identify terms that would drive traffic to the website’s products.
Boosted the term "health coach Colombia" to the top position in Google search results.
Drove sales through monthly promotional activities aligned with the commercial calendar and market opportunities.
Managed and optimized social media campaigns, Google Ads, and newsletters through data analysis.
Prepared monthly reports to evaluate the performance of the website, social media channels, and the ROI of marketing efforts.
Catholic University of Manizales
Bachelor's Degree in Advertising / Sep 2005 - Jun 2010
Manizales, Colombia
Standout Skills:
Digital Marketing: SEO, SEM, PPC, Social Media Marketing, Email Marketing
E-commerce: CMS management, boosting online sales, marketplace management
Data Analysis: Web analytics, performance tracking, KPI management
Strategic Planning: Market research, competitor analysis, trend spotting
Tech Skills: WordPress, Magento, CRM integration, web development
Languages: Spanish (native), English (advanced professional proficiency)
― INFORMATION
Digital Marketing & E-commerce Specialist
Retail On (www.retailon.com) | Nov 2021 – Present
Responsibilities:
• Managed paid media campaigns on marketplaces like Amazon and Manomano for Spain, France, Italy, and Germany, optimizing performance through continuous analysis and adjustments.
• Conducted product analysis to identify opportunities and proposed strategic improvements to maximize campaign effectiveness.
• Provided digital marketing support to Brand Managers, identifying issues and suggesting enhancements to fine-tune their strategies.
• Designed and executed new strategies to achieve specific objectives for the group’s brands, adapting to the unique needs of each.
Foorganic
• Currently leading the group's first project in the organic food sector (www.foorganic.es), overseeing all aspects from brand creation to marketing strategy for its launch.
• Conducted comprehensive preliminary research for brand development, including competitor analysis, trend analysis, market research, and consumer surveys to better understand consumer preferences and needs.
• Defined the website structure, including navigation, menu, catalog, banner placement, and information segmentation based on metrics.
• Participated in product assortment selection and catalog development for the brand, based on trends derived from benchmarks and SEO searches.
• Updated information catalog files, wrote conversion-focused web copy, and adapted and designed banners within the CMS tailored to Open Tiendas.
• Coordinated with web platform providers, factories, agencies, graphic designers, procurement, customer service, and logistics to ensure optimal sales flow.
• Evaluated SEM agency performance to ensure proper budget optimization.
• Managed content and campaigns on social media and newsletters, maximizing communication reach and effectiveness.
• Presented monthly performance reports, highlighting key KPIs and action plans to improve sales, focusing on sales growth, average ticket size, positioning, traffic, conversion optimization, product packaging, new sizes, quantity discounts, among other aspects.
Digital Marketing & E-commerce Assistant
Luxenter Joyas (www.luxenter.com) | June 2015 - April 2020
Responsibilities:
Streamlined collaboration between the company, consultants, and suppliers for a comprehensive brand digitalization.
Conducted an in-depth analysis of top competitors in the Spanish jewelry market to craft a competitive strategy.
Designed and executed a digital strategy that boosted brand positioning by 40% and skyrocketed e-commerce sales by 1,000% in the first year.
Oversaw key website operations, including stock control, collection uploads, discount coupon management, visual merchandising, usability, order fulfillment, customer service, and platform integration.
Developed and optimized the brand's social channels, emphasizing professional image and content enhancement.
Launched the first ad campaigns and monitored third-party campaign performance to maximize effectiveness.
Proposed creative ideas aligned with the commercial calendar to drive sales.
Designed and implemented the VIP customer loyalty program: Club Luxenter.
Created import files for both the company website and various marketplaces.
Set up storefronts on major marketplaces like Amazon, Privalia, and El Corte Inglés, among others.
Uploaded catalogs, banners, texts, blog posts, and other content to the Magento CMS.
Optimized SEO content based on relevant search terms to improve search engine visibility.
Designed specific conversion flows for different audiences and managed newsletter dispatches with commercial communications.
Prepared monthly data analysis reports to monitor the achievement of key KPIs using internal metrics and external tools.
Personal information
Carolina Plazas - Calle Isidro Fernández 10, Madrid 28034
TEL. (+34) 656 294 348
Email: cplazas25@gmail.com
Esden Business School
MBA with a specialization in Digital Business / Oct 2014 - Jul 2015
Madrid, Spain
― Education
Achievements:
🥇Headed the digital transformation and e-commerce expansion at Luxenter, driving significant sales growth across multiple digital channels.
🥇Boosted online sales and enhanced digital strategies for various brands within the Retail On group.
🥇Successfully launched the Foorganic e-commerce platform.
Marketing Tools:
Google Analytics, Google Ads, Google Tag Manager, Looker Studio, Meta Business Suite, Magento, WordPress, WooCommerce, Photoshop, Helium 10, Mailchimp, GetResponse, ActiveCampaign, Zendesk, Trello, Microsoft Office, Ahrefs, Screaming Frog, Semrush, Similar Web, Hotjar, Typeform, metricool.
Languages
Full professional proficiency in English (advanced level). Spanish (native)
“Make a plan. Set a goal. Work toward it”
- GA
MY BOOK
2015 - 2020
LUXENTER JOYAS
Leading image change, brand digitalization, brand relaunch, ecommerce creation and opening of complementary channels, influencer marketing strategy, collection launch campaigns, product improvement, among others.
2020 - 2021
ACEITE DE COCO BIOCO
Creation of visual aesthetic, storytelling, product packaging, promotions according to commercial calendar, online and B2B sales management, brand and product expansion into beauty and kitchen settings.
2020 - 2021
HOLISTIC MARIE
Naming, logo, DNA, personality, moodboard and photo inspiration, color palette and aesthetics, graphic design pieces, copywriting, marketing strategy, business plan, product design, among others.
2021-2024
FOORGANIC
Naming, claim, DNA, personality, value proposition, moodboard and photo inspiration, aesthetics, packaging, copywriting, marketing strategy, product curation, among others.
― DOMINIQUE BRABANT
HEAD OF ECOMMERCE - HEAD OF MARKETPLACES - DIRECTOR DE PROYECTOS IT B2C, B2B,D2C RETAIL ON
Conocí a Carolina asesorando a Luxenter en todo su proceso de digitalización. En menos de 2 años la empresa dio grandes saltos en el área digital hasta por ejemplo multiplicar por 10 la venta online y por 100 su comunidad. Carolina es una pieza indiscutible de este éxito y me ha encantado seguir el desarrollo de sus aptitudes en la gestión del eCommerce y de las Redes Sociales. Es de estas personas que necesitas tener en tu equipo. Polivalente y espabilada, creativa y curiosa, constante y rigurosa. Observa y absorbe todo de uno. Además, es una persona educada y positiva. En fin, un perfil indispensable en cualquier proyecto de eCommerce.
Carolina es una gran profesional, comprometida, responsable y muy proactiva con los proyectos. Ha sido una persona fundamental en nuestro equipo gracias a su empeño y los aportes en marketing digital.
What they say:
― mercedes coca
Art creative director / jewerly designer luxenter
Let's talk
