― My background
Publicist, MBA in Management, and Master's in Digital Business
I have gone through various stages in my professional career, all aimed at the creation and improvement of businesses through marketing. With over 7 years of experience, I have held multidisciplinary roles including data analysis, strategic planning, investment budget management, and marketing and e-commerce management.
During this time, I have worked towards achieving objectives related to brand creation, customer acquisition, and sales growth for various brands in sectors such as fashion, decoration, nutrition, and wellness.
― Skills
🚀Leadership
💡Creative
📢Communication
🔍 Analitical thinking
💼 Result-driven
📊Reporting expert
― MEET carolina
I'm totally into creativity in all its forms, from graphic design to fashion and interior design, and more. I'm also really into wellness, especially yoga, meditation, eating healthy, positive psychology, and self-awareness.
In my free time, you'll find me cooking, reading, staying updated on marketing trends, and hanging out in nature with my boyfriend and my dog Fluffi.
― Work experience
Co-founder Marketing Manager
Holistic Marie Nutrition/ Apr 2020 - Actualmente
(Nutrition & Wellness Project): In addition to the business plan, I was responsible for brand creation and the digital marketing strategy, focusing on positioning, personal branding, lead generation, and the sale of online therapies and wellness retreats.
― Education
Catholic University of Manizales
Bachelor's Degree in Advertising / Sep 2005 - Jun 2010
Manizales, Colombia
Tools
GA4, Google Ads, Looker studio, GTM, FB Business Manager, Magento, WordPress, Photoshop, Mailchimp, GetResponse, Trello, Microsoft Office, Hrefs, Screaming Frog, Semrush, Similar Web, Typeform, among others.
― INFORMATION
Marketing Manager
Foorganic / Sep 2023 - Present
Foorganic is a brand specializing in organic and functional food targeted at the B2C market, poised for market entry with the backing of a B2B brand boasting over a decade of experience in the Spanish market.
My role at Foorganic has encompassed conducting comprehensive preliminary research for brand development. This included competitor benchmarking, trend analysis, market research, and conducting surveys to understand consumer tastes, preferences, and needs.
Following this, I have been involved in curating the product assortment and brand catalog, as well as conducting commercial visits to engage with suppliers at prominent trade fairs such as Biofach.
I have been instrumental in crafting the value proposition, brand naming, and defining the brand's DNA, setting clear guidelines for communication and visual identity. Additionally, I have led the design team in developing logo and graphic materials, including web design, packaging, labels, and more.
Currently, I am spearheading the launch of the website, overseeing all aspects from information gathering to briefing and supervising ecommerce development.
Simultaneously, I am crafting the marketing strategy to introduce the brand to the market, utilizing our own ecommerce platform as well as leveraging generalist marketplaces and specialized stores focused on healthy food products.
Marketing digital & ecommerce manager
Retail On / Nov 2021 - Aug 2023
I managed paid media campaigns on marketplaces like Amazon and Manomano for the Spain, France, Italy, and Germany markets. I conducted product analysis to identify potential opportunities and proposed enhancements to optimize campaigns.
Additionally, I provided digital marketing support to Brand Managers within the Kovyx group, analyzing their strategies and suggesting improvements. I also designed and executed new strategies to achieve specific goals for various brands.
Currently, I lead the group's first project in the organic food sector, overseeing brand creation, catalog development, ecommerce, and marketing strategy to introduce it to the market.
Digital Marketing & E-commerce Manager
Luxenter is a Spanish jewelry brand.
I started as an intern in 2015. I participated in the company's digitalization process, managing the platform change and helping to build the ecommerce-focused digital marketing strategy. Here, I also made a significant contribution to branding and communication. Together with the communication department, we enhanced the image and improved its positioning as a first step before launching into online sales
Then, since 2018 until 2020 I began expanding the brand into external channels, opening brand showcases on marketplaces and other platforms while remaining in charge of the flagship store. Here, I oversaw sales across digital channels, both proprietary and external, and tracked KPIs, objectives, and management reports.
Additionally, I was responsible for optimizing the ecommerce storefront, including product showcases, categories, UX, and design, among other aspects. I conducted benchmarking analyses, developed innovative strategies, and proposed improvements to the value proposition.
During my time at Luxenter, I played a pivotal role in coordinating international franchises, spanning across both European and American markets.
One of my main responsibilities was to expand our marketing strategy into international markets, providing robust support to meet their specific needs.
My tasks included:
Orchestrating every marketing initiative deployed abroad.
Sharing the strategic plan and marketing performance results.
Tailoring the strategy to the unique characteristics of each country.
Providing graphic materials for overseas retail outlets.
Conducting collection launch presentations.
Developing marketing tactics tailored to specific objectives in each market.
Establishing and managing social media channels, email marketing, advertising campaigns, among others.
Managing and tracking international investment by country, including both internal and external provider investments such as printing houses, agencies, and influencers.
Offering consultancy and support for marketing events and actions.
I also managed the proprietary online store and executed its strategy, as well as led technological projects such as web developments, CRM, and integrations.
I opened new showcases on marketplaces like Amazon, El Corte Inglés, and Privalia and managed them, including negotiation, product loading, logistics, sourcing, and campaigns.
I expanded the brand's presence in emerging markets and segments such as affiliation, programmatic, community apps, influencers, and drop shipping.
I also performed technical functions such as content management on platforms like Wordpress and Magento, social media management, newsletter creation, PPC campaign execution, SEO writing and optimization, as well as adaptation of assets and banners, among other tasks.
Esden Business School
MBA with a specialization in Digital Business / Oct 2014 - Jul 2015
Madrid, Spain
Languages
Full professional proficiency in English (advanced level). Spanish (native)
Skills
Resourceful, creative, proactive, analytical, methodical.
Personal information
Carolina Plazas - Calle Isidro Fernández 10, Madrid 28034
TEL. (+34) 656 294 348 - email: cplazas25@gmail.com
“Make a plan. Set a goal. Work toward it”
- GA
MY BOOK
2015 - 2020
LUXENTER JOYAS
Leading image change, brand digitalization, brand relaunch, ecommerce creation and opening of complementary channels, influencer marketing strategy, collection launch campaigns, product improvement, among others.
2019 - 2021
ACEITE DE COCO BIOCO
Creation of visual aesthetic, storytelling, product packaging, promotions according to commercial calendar, online and B2B sales management, brand and product expansion into beauty and kitchen settings.
2020 - 2022
HOLISTIC MARIE
Naming, logo, DNA, personality, moodboard and photo inspiration, color palette and aesthetics, graphic design pieces, copywriting, marketing strategy, business plan, product design, among others.
2023-2024
FOORGANIC
Naming, claim, DNA, personality, value proposition, moodboard and photo inspiration, aesthetics, packaging, copywriting, marketing strategy, product curation, among others.
― DOMINIQUE BRABANT
HEAD OF ECOMMERCE - HEAD OF MARKETPLACES - DIRECTOR DE PROYECTOS IT B2C, B2B,D2C RETAIL ON
Conocí a Carolina asesorando a Luxenter en todo su proceso de digitalización. En menos de 2 años la empresa dio grandes saltos en el área digital hasta por ejemplo multiplicar por 10 la venta online y por 100 su comunidad. Carolina es una pieza indiscutible de este éxito y me ha encantado seguir el desarrollo de sus aptitudes en la gestión del eCommerce y de las Redes Sociales. Es de estas personas que necesitas tener en tu equipo. Polivalente y espabilada, creativa y curiosa, constante y rigurosa. Observa y absorbe todo de uno. Además, es una persona educada y positiva. En fin, un perfil indispensable en cualquier proyecto de eCommerce.
Carolina es una gran profesional, comprometida, responsable y muy proactiva con los proyectos. Ha sido una persona fundamental en nuestro equipo gracias a su empeño y los aportes en marketing digital.
What they say:
― mercedes coca
Art creative director / jewerly designer luxenter
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